Edition of the Centre d’Art Contemporain for the Pamela Rosenkranz exhibition, March 2010. Pamela Rosenkraz’s use of skin coloured painting on her sculptures is here used to emboss a limited edition. The skin of her hand seems to have melted on the paper. The result seems to contradict the Latin inscription that it attempts to hide.
The Latin quote is by the satirical poet Juvenal. It has also been used as the acronym of a sports brand. It has a positive meaning for the sport brand yet originally it has a negative tone: “You should pray for a sound mind in a sound body”. The mechanism of advertisement is here re-enacted by the sculpture “Firm Being”, a bottle filled with water that creates an odd feeling of revulsion.